GOOGLE GOES HOLLYWOOD

Reported in a recent CMG post - "Disney & Google Team UP", 11/9/11 - Google has earmarked an "initial" $100 million as an incentive pool for storytellers and producers to submit original content which would fuel YouTube and Google's developing on-line TV channels.

Google wants to work directly with celebrities and Hollywood producers as it launches its on-line cable network and Google TV.  YouTube (owned by Google) has 96 shows currently in the works for its foray into webTV - from sports to pre-school childrens' fare.

My guess is that Apple, Amazon, Microsoft and others won't be far behind.  What these tech Kings are doing is training a mobile and global audience to consume premium content on smartphones, tablets, and ultrabooks, in addition to TVs and feeding this growing appetite with millions of views - from feature films to homemade videos.

Cinema owners/operators must be aware of these trends and set so work on adopting, need I say it again, the 5 cinema essentials: Value, Convenience, Quality, Participation, and Experience.

Cheers & Happy Movie Going!
Jim Lavorato