Beating Out The Pundits

Furious 7 Hits It Realllly Big

Yesterday I posted that 'Furious 7' would gross $145 million over the weekend - going against most of the pundits which were predicting a box office of $110-120 million. Well, I hate to brag but the movie grossed a friggin $143.6 million. That coupled with a global gross of $384 million.

The $143.6 gross was the 3rd largest pure weekend debut for a film and a real vindication for a franchise that is 14 years old - and proves, once again, that the action, high-impact movie is what moviegoers are eager to view at cinemas and these are the films that deserve the awards and accolades.

I believe that 'Furious 7' is on its way to a $1 billion total gross before all is said and done which is remarkable for a seventh film in a franchise that started out with a little, small budget, B movie about racing cars.

The film played in N. America to a 51% male audience of which 25% was white, 37% Hispanic, 24% black, and 10% Asian.  So, its demographic was very wide as the gross numbers indicate.

Get ready cinemas for your biggest ever year!

Best
Jim