EXHIBITORS:WHY NOT GO BIG WITH QRs

QRs can be customized
We are clearly in the age of connection, where access to information is as close as your smartphone, tablet, or other device - and this provides us power.

For example, information is more and more being accessed via scanning codes.  The most common is the Product UPC code (known by us as the Bar Code).  Posted on any product, it provides a range of information from price to date of production.  However, over the last few years several other two-dimensional codes have surfaced.  These codes, made up of a mix of  precisely spaced black dots, lines, and shapes when scanned with a connected mobile device create an automated action of moving to a specific website, generating an e-mail, or dialing a phone number.


Giant QR displayed for customers to scan
Enter the World of Monster QRs

As you can see from the photo insert, QRs can be used as giant ads on the front or side walls of your cinema - for scanning by consumers as they go by.  It's inexpensive advertising, and takes the consumer to where you want them to be - at your on-line ticketing site.  It lets the young moviegoer know your a "with it" place to see a movie and its easy and convenient.
So go BIG with QRs.
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